Secure your brand.
Protect your business.
Trademark registration grants exclusive rights over your brand identity and a legal foundation to prevent unauthorised use — a critical step for any business building long-term commercial value.
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A source identifier your customers rely on.
A trademark is a legally protected sign that distinguishes the goods or services of one business from those of another. It allows customers to recognise and associate a particular brand with a specific quality, reputation, or business.
Once registered, a trademark provides its owner with exclusive legal rights to use the mark in relation to the registered goods or services, and to take action against infringement.
Brand names & business names
Logos and device marks
Taglines and slogans
Product names and packaging elements
Unique combinations of words, symbols, colours or designs
Registration is not a formality — it's a strategic asset.
Many businesses invest heavily in brand identity only to discover legal ownership was never secured. In competitive markets, that gap creates real risk.
Establishes exclusive ownership rights over a brand
Prevents unauthorised use by competitors
Strengthens brand recognition and consumer trust
Creates valuable intellectual property assets
Supports franchising, licensing and expansion
Enhances business valuation and investor confidence
Facilitates enforcement against infringers
Increases long-term commercial value
Trademark services by Atriad IP.
01Availability Searches
Detailed searches before filing to assess conflicts with existing marks and identify registrability risks.
02Filing & Registration
Preparation and filing of applications before the Trade Marks Registry, managed through to registration.
03Examination Responses
Prosecution of responses to objections raised during examination, addressing the Registry's concerns.
04Opposition Proceedings
Representation in opposition matters, protecting rights against conflicting applications.
05Portfolio Management
Strategy, renewals and monitoring for businesses managing multiple brands or divisions.
06Renewals
Timely renewal management so protection is never interrupted.
From search to certificate.
Search & Clearance
A preliminary search evaluates availability of the proposed mark and identifies potential risks.
Application Filing
The application is prepared and filed in the appropriate classes based on the goods or services involved.
Examination
The Registry reviews the application and may issue reports raising objections or requesting clarification.
Publication
Once accepted, the mark is published in the Trademark Journal for public review and potential opposition.
Registration
If unopposed, or opposition is resolved, the mark proceeds to registration and a certificate is issued.
Our objective is not simply to register trademarks — it is to help businesses build, protect and maximise the value of their brands.