Protect the appearance that sets your product apart.
A distinctive shape, pattern or ornamentation can become a powerful differentiator. Industrial design registration provides exclusive rights over that visual appearance.
REF. IP/05
Protecting what appeals to the eye.
A registered design protects the aesthetic appearance of an article — its shape, configuration, pattern, ornamentation, composition of lines or colours, and surface features. Protection applies only to aesthetic aspects, not technical functionality.
The design must be new and original, not previously published anywhere in the world, distinctive in appearance, and capable of being applied to an article through an industrial process.
Functional features or mechanical principles
Methods of construction or technical innovations
Trade marks
Artistic works protected exclusively by copyright
Designs lacking novelty or originality
Where protection is needed for technical innovation, patent protection may be more appropriate.
Across industries where appearance drives appeal.
01Consumer Products
- Household appliances
- Consumer electronics
- Furniture & home décor
02Packaging & Containers
- Bottles & containers
- Cosmetic & beverage packaging
- Luxury packaging designs
03Fashion & Lifestyle
- Handbags & footwear
- Jewellery & watches
- Eyewear & accessories
04Industrial & Manufacturing
- Machine housings
- Automotive components
- Tools & instruments
05Medical & Healthcare
- Medical devices
- Healthcare equipment
- Specialised containers
06Our Services
- Registrability assessments
- Design searches & filing
- Prosecution & enforcement
From evaluation to registration.
Design Evaluation
Reviewed to assess novelty, originality and registrability requirements.
Prior Art & Design Search
Searches conducted to identify potential conflicts and evaluate the strength of the proposed design.
Application Filing
The application is prepared and filed with the Designs Office.
Examination
The application undergoes examination and may be subject to objections or clarifications.
Registration
The design is registered and protection is granted.
For many businesses, protecting product design is not merely a legal safeguard — it is a strategic commercial decision.